Stupid Strategies Beget Stupid Results

That could spell the end of the so-called Southern strategy, the doctrine that took shape under President Richard M. Nixon in which national elections were won by co-opting Southern whites on racial issues. And the Southernization of American politics — which reached its apogee in the 1990s when many Congressional leaders and President Bill Clinton were from the South — appears to have ended.

NYT

Appeal to people by their goals in life: family-oriented, success-oriented, versus entitlement-oriented.

The south can't be played.