Equality not quality
We live in a world of memetic warfare. Each group and person is projecting their idea-sperm into the flow, hoping to convert enough others to have a personal army. We must ask why they do this, and how it's different from other forms of motivating people -- like religion, marketing, and propaganda.
Equality as a tool of the salesperson
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Subvert the dominant paradigm, don't be a solipsist.