Saturday, January 10, 2009

Modernism fails in advertising, too

In what is believed to be the first such global survey of female consumers' attitudes, the research says women respond more favourably to a brand if the models it uses somehow mirror their own identities.

Advertisers cannot, however, simply enlist a few fuller-figured models, says Ben Barry, who is carrying out the research at Cambridge University's Judge business school: "In general, people have a more favourable reaction to brands that show models who represent people's age, size and background."

The Guardian

Modernism = one size fits all. Reality = we each want to live with our own.


At 4:47 PM , Anonymous Anonymous said...

a documentary on the subject of modernism:


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Subvert the dominant paradigm, don't be a solipsist.

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