The "objective" media

News flash: There is no such thing as objectivity in American journalism. Instead, in large part as a result of the formulaic practices that are taught in U.S. journalism schools, what most mass-media news organizations pursue is what might be described as merely the presentation of the appearance of objectivity (or "objectivity") in their reporting about any particular subject. Thus, on television, the same talking heads from the so-called left and the so-called right (American media incorrectly use the terms "liberal" and "conservative" all the time, but that's the subject of another discussion) routinely appear, simplistically representing their host programs' dutiful attempts to appear "objective."

SFG

Good description of why you should avoid taking the opinion industry seriously.