Friday, May 23, 2014

Words that mean nothing

Words that mean nothing because their use has been corrupted into boilerplate marketing. There are some things we say just to sound competitive and current, or use as euphemisms. This changes the informational value of these words to zero, even though they then occur more frequently:



Word Old Meaning New "Meaning"
Innovative A new idea Different configuration of known ideas
Heartwarming Emotional inspiration Pity

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Subvert the dominant paradigm, don't be a solipsist.

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