1984 - The Mac is friendly, it's the future, lalalala. Reality: 128k machine with 4 pieces of known software.
1987 - The Mac is more efficient than IBM PCs, it's the future. Reality: It's four times as expensive and people quickly learn Windows.
1995 - The Mac is a better operating system than Windows, it's the future. Reality: holding down the mouse button suspends the entire operating system.
2000 - The Mac is superior, it uses PowerPC chips and custom hardware. Reality: it's slower and Apple starts making Intel boxes.
2008 - The Mac is superior, it's "green." Reality: it's still a hunk of plastic you chuck in the landfill, and being made by the world's most neurotic computer company, it's more likely to break.
I used to believe in Apple; eventually I saw that, like most things hyping "hope" and "change," they were marketers and not revolutionaries. They sold a lie.
People who buy Macs are like people who bought Chryslers because Mercedes briefly owned the company. They need a cause. We should just set them up with gloves and trash bags and have them scour North America for litter.